![]() ![]() Another way to stand out is through your style and personality. Niches help you eliminate perceived competition. How will your show stand out? What are the notable things about your podcast that would cause people to talk about it? A simple way to stand out is by choosing a niche that is an inch wide but a mile deep. It also helps create a more intimate feel for your podcast that connects with listeners.Ĥ. It’ll help you better understand how listeners think and feel, so you can address them directly. Who is the show for? Create an avatar of your ideal listener. What is the message or mission you want to share with the world?ģ. ![]() What’s the “why” behind the podcast? Marry your practical reason with an intrinsic purpose to stay motivated. Once you decide on a theme, ask yourself the following questions:ġ.What’s the goal of your podcast? Some reasons include generating leads for a business, building authority on a topic, and earning passive income.Ģ. Your passion will be your greatest motivator to keep you disciplined when things get difficult. When choosing your podcast theme, take this into consideration: will you be happy and satisfied making new episodes on this topic two years from now? Choose something you’re passionate about. For example, The School of Greatness by Lewis Howes just passed 1,220 episodes. You need to make sure your idea has a good foundation. It’s important that when you do this you stress test your idea by writing out at least 20 episode topics, including what you would discuss and who you would interview, if you were interviewing someone.Ī stress test is critical, because if you can’t think of 20 episodes, you’ll probably run out of ideas before your podcast ever picks up steam. The first thing you need to do to start your podcast is identify a theme. These are sometimes called “podcatchers.” Podcast players sync the data from the RSS feed to give a listing of episodes, show data (such as episode name and show notes), artwork, and a link to the show file (usually an MP3). Play any of the episodes in the feed on a device, such as a smartphone or tablet. Using a player such as Apple Podcasts or Pocket Casts.Streaming or downloading the podcast from the RSS feed, either in a feed reader like Feedly or on the blog/podcast website where the podcast is hosted or embedded.In this day and age, where social media has shrunk attention spans, that amount of attention is pretty rare giving you the ability to dive deep into topics. These listeners will spend 30 minutes or more with you at any given time. One of the best things about podcasting is the intimate connection you build with your audience. ![]() They’re free to create and free to listen to. Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast.People can listen to podcasts on the go, in the car, at the gym, and even at work. Podcasts are a popular content platform because they’re easy to consume.A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry.You don’t need to be an established content creator or have a blog to become a successful podcaster.Some benefits of running a podcast include: In 2020, US weekly podcast listeners averaged six podcasts each week. According to Edison Research’s 2020 report, The Infinite Dial, 57% of Americans over the age of 12 have listened to a podcast, and 78% of Americans are now familiar with podcasting, a 4.72% year-over-year increase. The audience for podcasting has grown significantly in recent years. Creating a podcast lets you reach a brand new target market: people who might otherwise never find or consume your long-form content because they prefer the audio format. If you understand the value of creating content (e.g., blogging) for your business and brand, then you understand the value of podcasting. We’ll cover everything from the very technical to the abstract of podcasting concepts.Īs a business owner, learning to start a podcast is something you should consider to help you reach this growing audience and expand your business through content marketing. This guide will be your A to Z step-by-step walkthrough on how to get started with audio podcasting and why you should create a podcast. You don’t need to be a very technical person, nor does it require a lot of money to learn how to start a podcast. ![]()
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